|
Worldwide, the concept of coffee quality among consumers is growing. Taste is important, but there is also growing interest in the conditions in which the coffee was made. Food legislation in Europe, America and Japan is also moving in the direction of transparency of origin and traceability of the final product.
The UTZ CERTIFIED program provides the assurance of responsible coffee production and sourcing that coffee drinkers expect. It answers two crucial questions for the global coffee chain:
- Where does the coffee come from?
- How was it produced?
|